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Apresentação:

ele/him:

Pedro Sena Fonseca Anselmo

pedrofanselmo@gmail.com

Independent Market Researcher and Creative Technologist

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Portfolio: pedrosenafonseca.com
Email: pedrofanselmo@gmail.com

 

Education

HfBK – Hochschule für bildende Künste, Hamburg, Germany
Bachelor of Arts in Visual Arts
2017 – 2020

PUC Minas – Pontifícia Universidade Católica de Minas Gerais, Belo Horizonte, Brazil
Architecture and Urbanism
2016 – 2017
 

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Professional Profile


Independent Market Researcher and Creative Technologist with over a decade of experience bridging artistic creativity, interactive media, and data-driven strategies. Specialized in analyzing markets, consumer behavior, and digital engagement while integrating knowledge of computer graphics, immersive environments, and creative production.

Proficient in qualitative and quantitative research, trend analysis, and competitor benchmarking, combined with hands-on expertise in Unity and Unreal Engine development, CGI pipelines, and digital campaigns. Skilled at designing and executing market studies that inform product positioning, audience targeting, and campaign optimization across e-commerce, cultural, and creative industries.

Capable of aligning research findings with actionable strategies, ensuring both analytical depth and innovative approaches to storytelling, branding, and user experience. Experienced in creating reports, visualizations, and presentations tailored to stakeholders, leveraging digital tools for data interpretation and communication.

Fluent in English and Portuguese, with intermediate German, offering a versatile international perspective for research and strategy.


 

Proficiency:

Proficient in Unity development (C# scripting, physics, UI, optimization) and Unreal Engine workflows (blueprints, shaders, real-time cinematics), creating experiences that merge art direction with functional interactivity. Skilled in 3D content creation (3ds MAX, Blender, Cinema 4D) and CGI pipelines, ensuring both aesthetic excellence and technical performance across games, VR projects, and audiovisual installations.

Complemented by strong capabilities in digital design and web technologies (Adobe Suite, Figma, HTML, CSS), front-end development (Shopify, JavaScript), and data-driven strategies for digital campaigns. Experienced in debugging, optimization, and cross-disciplinary collaboration, bridging design, programming, and production in high-demand projects.

Fluent in English and Portuguese, with intermediate German, bringing a versatile, international perspective to both creative projects and interactive development pipelines.

 

 

 

Independent & Entrepreneurial Projects

Independent Unity Developer — 2025

  • Developed mechanics and visual systems for interactive experiences in Unity, combining technical programming (C# scripting) with artistic 3D asset integration.
     

  • Designed responsive UI elements and menus with attention to user experience.
     

  • Applied principles of optimization (LOD systems, batching, GPU instancing) to balance performance and fidelity.
     

  • Debugged gameplay logic and visual inconsistencies through iterative testing and profiling.
     

Independent Digital Campaign – Kektok.com — 2025

  • Built a Shopify-based e-commerce platform, programming the front end and ensuring responsive design across devices.
     

  • Designed a CGI-based advertising campaign video with a playful, child-oriented aesthetic.
     

  • Conducted market research and keyword analysis in Google Ads to optimize cost-per-click, achieving a CPC of R$ 0.07 .
     

  • Combined storytelling and data-driven strategies to maximize audience engagement.
     

Independent CGI Production – Swiss Pavilion, Venice Biennale — 2024

  • Produced high-resolution CGI visuals for the installation by artist Guerreiro do Divino Amor.
     

  • Applied advanced rendering techniques in Cinema 4D and Blender for architectural-scale visualizations.
     

  • Managed asset pipelines and ensured consistency of materials and lighting across large-format projections.
     

Independent Unreal Engine Support – Guggenheim Museum, New York — 2024

  • Collaborated as Unreal Engine technician in the institution’s public program.
     

  • Supported real-time rendering workflows for installations, handling shaders, particle systems, and projection mapping.
     

  • Assisted artists and curators in adapting creative content to interactive environments.
     

Independent Unreal Engine Consulting – Singapore Biennale — 2024

  • Developed custom rendering techniques for a 45-minute CGI-based animation in the Metaverse, directed by Ruda Babau.
     

  • Optimized large-scale scenes with advanced lighting and texture streaming.
     

  • Implemented cinematic camera setups and post-production workflows within Unreal.
     

Independent Audiovisual Production – Daniel Jablonsky — 2023-2025

  • Produced two short films in Unreal Engine, integrating real-time rendering with experimental narrative aesthetics.
     

  • Exhibited at CLAC Contemporary Showcase and Janaína Torres Gallery.
     

  • Coordinated pipelines from concept design to final screening, ensuring real-time rendering output maintained gallery-grade quality.
     

Independent Technical Lead – Short Film As Zangadas — 2023

  • Directed rendering pipeline from Maya/Blender into final compositing.
     

  • Implemented complex character animations and environmental simulations.
     

  • Delivered under Aldir Blanc cultural incentive law funding constraints.
     


 

Independent Digital Management – Amissima — 2022

  • Managed social media strategy for the fashion brand’s 20th anniversary (650,000 followers).
     

  • Created motion graphics and digital campaigns aligned with brand identity.
     

  • Analyzed metrics to increase engagement and expand audience reach.
     

Independent CGI Development – Arena Prime — 2019

  • Built architectural previsualizations and promotional CGI for a sports arena project.
     

  • Modeled and rendered interior and exterior scenes in Unreal Engine with dynamic lighting.
     

  • Designed walkthroughs and video outputs for stakeholder presentations.

 

Level Designer – Absolute Software GMBH — 2018

  • Developed levels and assets for VR titles, integrating gameplay flow with immersive 3D environments.
     

  • Collaborated with developers to test and launch games on Unity and Unreal.
     

  • Focused on environment storytelling, spatial navigation, and user experience.
     

 

Technical Skills

  • 3D & Game Engines: 3ds MAX, Blender, Unity, Unreal Engine, Cinema 4D
     

  • Rendering & CGI: Real-time rendering, post-production pipelines, PBR materials, lighting optimization, motion graphics
     

  • Design & Web: Adobe Suite (Photoshop, After Effects, Premiere, Illustrator), Figma, HTML, CSS
     

  • Programming: C# scripting (Unity), JavaScript (front-end), basic shader editing (HLSL/GLSL)
     

  • Workflow Management: Optimization techniques, debugging, project planning, cross-team collaboration, development of applications
     

 

Languages

  • English: Fluent
     

  • German: Intermediate
     

  • Portuguese: Native

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